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8 Checklists Before Listing Your Property and Choosing the Right Agent for You

Apr 24
Real Estate Knowledge Property Owner Checklist

Checklist before entrusting your property
and choosing the right agent for you

What type of property owner are you? Many properties that come to Proview Living have faced issues with multiple agents, but none taking real responsibility — this article is written from real-world problems, with a checklist and solutions for each type of concern.

JP
Jean — Proview Living
Real Estate Agent · South Thailand
9 min read

1. 8-Point Checklist Before Granting Property Management Rights

Before deciding to sign a contract with any agent, try using this checklist. Feel free to ask these questions directly. If the agent can answer all of them thoroughly and confidently – that's a good sign.

✓ Checklist Before Granting Rights

Can the agent show a portfolio of past work?
Ask to see properties they have actually sold, along with the duration and methods used to sell them.

Does the agent have a specific marketing plan for your property?
It's not just "listing the property," but should include details such as how many pieces of content will be created, whether ads will be run, and who the target audience is.

Does the agent have online channels that truly reach the target audience?
Check the agent's TikTok / Facebook / YouTube. Do they have real followers and engagement, or just an account with no viewership?

Does the contract specify a suitable timeframe for the property?
For typical, reasonably priced properties, ~4 months / for properties priced 10 million and above, ~6–12 months — it's not the same number for every property.

Does the contract clearly define the agent's duties?
Number of content pieces, how many reports per month, what are the conditions — if they can't specify, it means there's no real plan.

Are there conditions for early contract termination?
In cases where the agent fails to comply with the agreement, you must have the right to terminate, and this should be stated in the contract.

Does the agent provide genuine advice on market prices, or just say "name any price"?
A professional agent must dare to suggest a suitable price, not just accept any price to secure the property first, because overpriced properties will just waste advertising budget.

Does the agent have online channels that reach the target audience and co-agents who can help distribute the property?
A good agent should have a network of VIP investors and co-agents to increase sales opportunities.

Tip: A good agent will be happy to answer every point on this list clearly and confidently. If they can't answer everything or hesitate, consider it a warning sign. Choosing a good agent from the start can save more time and money than you think.

2. Warning Signs — Agents You Should Not Trust

Not all agents who accept an exclusive listing will actually do the work. Here are some warning signs to look out for:

⚠ Warning Signs to Watch Out For
Accepts all properties regardless of price without market analysis — A good agent will tell you the true market value, not say "Sure, any price is fine" because that means they don't plan to genuinely sell it.
No clear marketing plan — If you ask "What will you do for this property?" and they can only answer "Just general listings," that's a sign they don't have a real strategy.
Doesn't dare to specify duties in the contract — A serious agent will clearly state what they will do, how many times, how many pieces. If they don't dare to write it in the contract, it means they have no intention of doing it.
Disappears after taking the listing — After taking it, no reports, no updates, always have to call and follow up. This is the most common pattern property owners encounter.
No portfolio or past work — Can't show examples of properties they've sold or don't have active social media channels — feel free to ask. A professional agent must be able to demonstrate these.
Pressures you to sign quickly without explanation — A good agent will give you time to decide, clearly explain all terms and conditions, not rush you to sign first and sort it out later.

3. What Type of Property Owner Are You?

Most property owners Jean encounters fall into two main groups. See which one you relate to more.

Group A · Open Listing Type

"The more the merrier, as long as it sells"

  • Lists with multiple agents simultaneously, no main person responsible.
  • Rarely receives reports from agents.
  • Feels like "maybe someone will sell it."
  • Property has been on the market for a long time, price gradually decreasing.
  • Starts to wonder where the problem really lies.
Group B · Quality-Focused Type

"Just one person who truly works"

  • Doesn't want to waste time talking to multiple agents.
  • Requires regular progress reports.
  • Ready to grant exclusive rights if the agent proves themselves.
  • Has tried multiple agents without success.
  • Wants an honest "middleman" for both parties.

Most who contact Jean: Start as Group A and gradually shift to Group B after wasting a good deal of time and opportunities. If you know this beforehand, you can save even more time.

4. Why Open Listing Agents Don't Take Responsibility Like Exclusive Agents

This is a question Jean hears very often: "Why don't agents who take on properties actually work?" The answer isn't because agents are lazy, but because of the incentive structure.

Imagine a marathon where the rule is: "Only one person who crosses the finish line gets a prize." If there are 10 runners on the field, will everyone run at full speed from the start? Or will they slowly walk, waiting to see what others do first?

— Jean · Proview Living

This is what actually happens in an Open Listing system. Every agent thinks to themselves:

  • If I invest in running ads, but someone else closes the deal first — I get nothing.
  • If I take clients to view the property multiple times, but the client calls another agent to close the deal — it's a waste of time.
  • If I create content for this property, but if it sells, it's not mine — it's not worth the investment.

The result is that everyone waits for others to act first. Your property, therefore, isn't truly managed by anyone, even if 8 agents have it listed.

What agents need to do Open Listing Agent Exclusive Agent
Run Paid Ads Doesn't do it, because it risks wasting money for nothing Does it fully, because they are confident in the return
Create Content / Videos Doesn't invest, fears others will benefit instead Invests fully, this property is theirs to manage
Report progress No binding obligation, may not report Reports regularly, because it's governed by contract
Negotiate price for owner Negotiates price reduction for client to close deal faster Negotiates for the highest price for the property owner
Responsibility None, if it doesn't sell, they lose nothing Very high, if it doesn't sell, they get nothing

Impact that property owners often overlook: Properties that stay on Open Listings for a long time are seen as "unsellable." Clients use this to push down prices, and the longer it stays, the lower the price goes. — But with a good Exclusive Listing, the property won't be left stagnant; there will be constant activity. Clients won't have the opportunity to pressure prices because there's continuous interest.

An old house, not yet renovated, was priced by the owner at 2.6 million baht, even though the market price in the same project was 2.4 million baht. After 3 months, the property remained stagnant. The Proview team invited the owner to analyze the market together and proposed a price of 2.25 million baht with no room for negotiation. The owner agreed — and the deal was closed within 1 month, bringing the total selling time to just 4 months.

Lesson: Prices "set with room for negotiation" often become unsellable prices. A good agent must be brave enough to analyze and tell the truth.

A property with a good location and good price was listed with multiple agents for a long time but remained unsold. The reason wasn't the property itself — but because each agent didn't dare to put up a sign or market it aggressively, out of consideration for each other, fearing others would feel they were stealing clients. The result was that potential buyers who should have known the property was for sale had no idea it existed. After Proview revamped its image and created content to reach the right target audience, the property was sold within 1 month.

Lesson: The problem wasn't the property, but that the sellers didn't understand the property and didn't know the real customers. Having multiple agents who are too considerate of each other ultimately results in no one taking responsibility.

5. Addressing Concerns — What to Do Next

Jean has compiled answers to the most common concerns she hears.

If you are Group A (Open Listing Type) — and are starting to wonder where the problem is

Ask yourself first: How long has the property been on the market? How many agents have it listed? Has any agent reported progress to you? If the answers are "long / many agents / none at all" — that's a clear sign that the system you're using isn't working.

Recommendation: Start by talking to one agent you feel most confident in. Let them analyze your property and propose a plan. You don't have to sign a contract immediately; just listen to their proposal first.

If you are Group B (Quality-Focused Type) — and are looking for a single professional agent

You are on the right track. The most important thing is not to rush into signing a contract just because an agent seems trustworthy at the first meeting. Use the checklist above completely and ask to see their actual work portfolio before making a decision.

Recommendation: Set a 30-day trial period after signing the contract to see what the agent has done, if content has been released, and if reports have been provided. If the first 30 days are silent, that's your answer.

If you're still unsure if your property's price is reasonable

This is a very common problem Jean sees. Property owners set prices 20-40% higher than the actual market, then wonder why it's not selling, even though the property is good and in a good location. The truth is, price is the problem.

A professional agent must dare to tell you this truth, not just take on the property and complain later. Proview Living will not invest in Paid Ads for properties significantly overpriced compared to the real market, because it's not fair to the investors who trust us. Our credibility must be balanced, honest with both parties.

Summary: No matter what type of property owner you are, the most important thing is to choose an agent who dares to take responsibility, dares to tell the truth, and has a clear, specific plan for your property — not just someone who takes the listing and disappears. If you're still unsure, feel free to contact Jean for a chat. There's no cost and no obligation.

Want to know which approach your property should take?
Feel free to message Jean for a chat. It's free and without obligation.

LINE: @proviewliving ↗

Call 095-659-2656 · www.proviewliving.com

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