Pricing "Too High for Negotiation" More Than 15% Above Market

Many homeowners think, "I'll set it high and then reduce it later." But do you know what actually happens?

Buyers actively looking for a home check platforms daily. They know the market price very well. When they see a house that's 15–20% more expensive than it should be, they won't even click to view it, let alone call for information.

And the longer a house stays on the market, the more suspicious it looks. Buyers start to think, "Is there something wrong with this house, that it hasn't sold yet?"

Pricing Based on "Personal Needs," Not Market Value

Many homeowners think like this:

"I bought it for 2 million, so I need to sell it for at least 3 million to make a profit."

This feeling is understandable, but the market doesn't care how much you bought it for. The market only cares what a house like this, in this location, in this condition, is worth today.

Never "Checking Nearby Market Prices" Before Pricing

It's surprisingly common, but many people price their homes without ever checking what similar homes nearby are selling for.

The method I recommend takes only 30 minutes:

• Open DDproperty, Baania, or Livinginsider.
• Search for similar types of homes in nearby locations, within a 3–5 kilometer radius.
• Check the average price.
• Estimate where your home stands compared to those prices.

Pricing Too Low, Making It Seem Suspicious

Some people try to "lure" buyers with a price significantly below market to sell quickly. But do you know that experienced buyers, when they see an unusually low price, the first thing they think is, "Is something hidden?"

• Is the house mortgaged?
• Does it have structural problems?
• Is the area prone to flooding?
• Does the owner have legal issues?

Listing and "Never Updating the Price"

A house listed for 6 months to a year at the same price has two negative effects:

Algorithm-wise: The platform's system will consider this property "stale" and lower its ranking. People searching will find it less and less.

Buyer-wise: People who have seen it before will think, "This is still for sale? There must be a problem."

Pricing Without Clearly "Separating Value"

Suppose a house has a swimming pool, is fully furnished, and newly renovated, but the price doesn't specify "what's included." Buyers won't know what the price covers, and if it seems "more expensive than nearby houses," they won't be interested.