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Why aren't houses selling? Is it really because the photos aren't good?

May 02

 

Proview Living · Real Estate Tips

Why isn't your house selling?
Because the photos are bad.

JJ Coach Jern Jern · Proview Living
· Real Estate Education
I've met hundreds of homeowners and agents who ask why their house isn't selling, and almost every time, the answer is the same — "bad photos."

Sounds simple, right? But it's a truth many refuse to accept because they feel their house is good, the price is okay, and the location isn't bad. So why isn't anyone interested?

I'll tell you this: in the online world, people always make decisions with their eyes first. Before they care about the price, location, or specs, they need to stop scrolling at your photos or videos. If the photos aren't appealing, they'll scroll past without reading a single line.

Properties with videos sell 3 times faster than properties with only still photos because videos allow viewers to "walk through" the house without actually having to visit, creating a connection that still photos can't.

What kind of house photos make people scroll past?

Before I tell you how to fix it, I want you to know what kind of photos "kill" the chance of selling your house from the very first second.

1

Dark photos, backlit shots, completely dark rooms

Dark house photos make the house look gloomy, old, and uninviting. Yet, if shot correctly at the right time with good lighting, the same house could look 100% brighter and more appealing.

Shoot between 8–10 AM or 3–5 PM. Turn on all lights and open all doors and windows. Do not shoot against the light from windows.
2

Shooting without staging the house first

Clothes scattered, dinner plates still on the table, toys strewn about, medicine bottles lined up on a shelf. This type of photo makes the house look messy, small, and buyers can't imagine themselves living in it.

Spend 30–60 minutes decluttering everything. Put items into cabinets and drawers before every photoshoot.
3

Wrong angles make rooms look smaller than they are

Shooting from an angle that makes the room look cramped, the bed appear too big, and all empty space disappear, instead of capturing the depth and spaciousness of the room.

Always shoot from a corner of the room, showing two walls. Switch angles and stand slightly below eye level to make the room appear taller and wider.
4

No video at all, only still photos

In an era where competitors have beautiful walk-through videos, drone shots, and presenters introducing properties, if your property only has 5–10 still photos, people will always look at your competitors' properties first.

Even a short 60-second video, shot with a mobile phone, walking through the house, is much better than no video at all.
5

Only exterior photos, no interior shots

Some people only post exterior photos and wait for calls to ask about the interior. But today's buyers want to see before deciding to call. If there are no interior photos, they'll look at other houses that show more complete views.

Shoot every area: bedrooms, bathrooms, kitchen, living room, balcony. At least 2–3 angles per room.

"Ordinary" house photos vs. "Sellable" house photos

I've summarized the clear differences here:

Photos that don't sell
  • Dark rooms, backlit shots
  • Cluttered items
  • Narrow angles, rooms look small
  • No video at all
  • Only 3–5 photos
  • No presenter speaking
Photos that do sell
  • Bright, all lights on, doors open
  • Clean, minimalist staging
  • Wide angles, showing room depth
  • Includes a walk-through video
  • Complete photos from all angles, 15–20 photos
  • Presenter highlights key features

Start fixing it now, no expensive equipment needed.

I know many people think you need to hire a photographer to get good photos, but the truth is, modern mobile phones can do it if you know the techniques.

☀️
Timing is everything
Shoot between 8–10 AM or 3–5 PM. The light is soft and beautiful, no need for extra lighting equipment.
📐
3 key camera angles
Room corner · Below eye level · Wide full room shot. Just these 3 angles for every room is enough.
🏠
Stage the house before shooting
Spend 30 minutes decluttering. Place flowers or neatly folded towels to instantly add value.
🎬
A 60-second video is better than 10 still photos
Slowly walk through while explaining. No editing needed, you can use it right away.

"Photos are the first door. If the door looks inviting, people will walk in. If the door looks ugly, no matter how beautiful it is inside, people will never know."

— Coach Jern Jern · Proview Living
Case Study · Real Results
I once helped an agent whose house listing was stuck for 4 months with no inquiries, even though the price was good and the location was fine. I helped with only 2 things:

1. Reshot all photos: turned on lights, staged the house, corrected angles.
2. Shot a short 90-second walk-through video with a mobile phone.
The property was relisted with new photos and video, received 5 inquiries within 48 hours, and sold in 3 weeks.
Proview Coaching Academy

Want to shoot photos that sell houses?
You can learn from home!

I teach everything from mobile camera settings · angles for every room
to writing scripts and closing deals · in just 4 hours.

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