Proview Living · Real Estate Tips
What kind of property is "hard to sell"?
12 common characteristics
Jern is direct: every property in the world can be sold. But some require the right strategy, the right timing, and speaking to the right people.
The problem is that many homeowners and agents try to sell difficult properties using the same methods as typical properties. The result is that they stay on the market for years, wasting time, opportunities, and morale.
In this article, Jern has compiled 12 common characteristics of properties that are difficult to sell, along with solutions for each.
12 characteristics of properties that are harder to sell than usual
Group 1 · Presentation problems — can be fixed immediately
Priced higher than the market
Problem number 1. No matter how good the property is, if the price is 15%+ higher than the market, people will scroll past without clicking. The longer it stays on the market, the more suspicious it looks, "Is there something wrong with this house?"
→ Re-price to be within ±8% of the market
Unattractive photos and videos
A good house but dark, cluttered, poorly angled photos, or no video. Buyers don't see the value and scroll past to more attractively presented houses, even if those houses might not be as good.
→ Shoot a new walk-through video with a phone + natural light
Lots of competitors in the same area
In the same area, there are 20 other houses for sale. Buyers have many choices. Your property needs to "stand out" from others in terms of price, presentation, and unique selling points.
→ Clearly position why this house should be bought, not the one next door.
Group 2 · Location and environmental problems
Difficult-to-access location — narrow roads, deep alleys, or far from the city
Narrow entrances making it hard for cars to pass, deep alleys, or far from the city and amenities. The buyer group is much narrower, but it doesn't mean it can't be sold.
→ Find the right target: people who want peace and quiet or spacious areas.
Unfavorable environment
Near a garage, next to a factory, with trash, abandoned shophouses, a desolate atmosphere, or a deserted road. Residents might reject it, but investors or certain businesses might see it as an opportunity.
→ Shift target to investors/businesses looking for affordable space.
Property near sensitive locations
Near temples, cemeteries, hospitals, or places some people feel uncomfortable with. Some reject it immediately, but others see it as peaceful, or there are many buyers who don't mind these things.
→ Communicate to the right group, no need to sell to everyone.
Group 3 · Property-related problems
Property with defects or limitations
Repeated flooding, a pond, old structures, encumbered title deeds, or irregular plot shapes. These are not unsolvable problems, but they need to be communicated correctly.
→ Disclose openly + price to reflect reality.
Irregular land shape — Irregular Shape
Paw-shaped, triangular, long and narrow, or shapes that make the actual usable area less than it appears. General buyers are unsure what can be built.
→ Show floor plans + concepts of what can actually be built.
Land affected by utilities or building restrictions
Gas pipelines, high-voltage power lines, no-build zones, or city planning regulations that limit land use. Buyers for residential purposes might pass, but some long-term investors are still interested.
→ Find investors who are waiting for future price appreciation, not immediate occupants.
Group 4 · Status and ownership problems
Inherited property — multiple owners, undivided title deed
Multiple heirs, all need to sign, some are abroad, some disagree. The process is very complicated. Buyers fear legal problems and long waits.
→ Clearly communicate that the process is feasible, with legal assistance, and a definite timeframe.
House where tenants or owners still reside
Difficult to schedule viewings, personal belongings are visible, buyers can't imagine themselves in the house. Also, concerns about how difficult it will be to get tenants to move out.
→ Shoot videos on the cleanest day + clearly state delivery conditions.
Property with a history or past incidents
Past accidents, lawsuits, or a history known by locals. This cannot be hidden for long, and if buyers find out later, the problem will be bigger.
→ Disclose openly but price to reflect it, rather than face lawsuits later.
Every property can be sold.
There's no property that can't be sold, only properties that haven't found the right buyer.
But difficult properties require a different strategy — analyze the market, price it right, and communicate to the real target audience.
3 things to do with difficult properties
1
Analyze the market effectively
See who actually buys this type of property. Don't sell to "everyone," but find the "right person."
2
Price it right
Difficult properties must be priced to reflect reality. The correct price attracts the right people.
3
Communicate to the right group
Videos and photos must speak to the right people, not everyone. Change the target correctly, then present effectively.
"Difficult properties aren't the problem. The problem is selling to the wrong person, at the wrong price, in the wrong way — fix it correctly, and every property has someone waiting to buy it."
— Coach Jern Jern · Proview Living
Jern has seen hundreds of cases: land on a cliff, houses deep in dead-end alleys, inherited properties with multiple heirs, or commercial buildings that have been on the market for years. Every single one was sold when properly analyzed and presented effectively.
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Market analysis · Pricing correctly for the market · Shooting videos with a phone
Writing scripts with AI · Closing deals at a good price
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